Any true outdoor fan knows that we should enjoy being in nature without causing harm to the environment. But considering the pace of climate change, it is also clear that even more needs to be done for the future of our planet. That is why we decided to join 1% for the Planet and give 1% of ALL our sales back to organizations that protect environment:
"Sustainable development is important to us and that’s why we are aware, that we’re only at the beginning of significant changes. We deeply believe that since we encourage our clients to spend more time outdoors, it is our obligation to support those who take care of our planet."
"We're thrilled to welcome Cumulus to our global movement of over 2,000 businesses. It is clear that they are committed to creating better, more sustainable products and to encouraging their customers to live responsible lifestyles. This makes Cumulus a perfect addition to our community."
Our decision is a continuation of last year's campaign, during which, in opposition to the idea associated with "Black Friday", we encouraged our customers to opt out of new purchases and to take care of their existing equipment. We announced free repairs of all our products in order to give them a second life. The oldest product we've repaired was a sleeping bag from 1993! This initiative was aimed to draw attention to the growing problem of unreasonable, impulsive buying and throwing away still valuable and functional products.
It's a global organization that connects dollars and doers to accelerate smart environmental giving. Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, members have given more than $225 million to environmental nonprofits to date.
This year we have also joined the European Outdoor Conservation Association (EOCA), an organisation designed to bring together the European outdoor industry to work for a common cause - the preservation and conservation of the wild landscapes and incredible environments.